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UID:20220926T2107Z-1664226477.0694-EO-32800-1@172.23.128.19
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DTSTART;TZID=America/Chicago:20261001T110000
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SUMMARY: From Impressed to Obsessed: The Art & Science of a Great Customer 
 Experience (IMS Virtual Session)
DESCRIPTION: About This Session: If you’re aspiring to satisfy your custome
 rs\, then you are aspiring to mediocrity. That’s the fascinating premise be
 hind this IMS Virtual Program\, and it will fundamentally change how you th
 ink about creating a successful\, beloved business. In the program\, Jon Pi
 coult explains why building customer loyalty requires not just satisfying c
 ustomers\, but […]
X-ALT-DESC;FMTTYPE=text/html: <p class="wp-block-paragraph"><strong>About T
 his Session</strong>:</p><p class="wp-block-paragraph">If you’re aspiring t
 o satisfy your customers\, then you are aspiring to mediocrity.</p><p class
 ="wp-block-paragraph">That’s the fascinating premise behind this IMS Virtua
 l Program\, and it will fundamentally change how you think about creating a
  successful\, beloved business.</p><p class="wp-block-paragraph">In the pro
 gram\, Jon Picoult explains why building customer loyalty requires not just
  satisfying customers\, but impressing them – forging indelible memories th
 at drive repurchase and referral behavior\, the lifeblood of any thriving b
 usiness.</p><p class="wp-block-paragraph">With eye-opening case studies and
  engaging stories\, Jon reveals the proven\, science-based principles that 
 legendary companies use to create truly impressive brand experiences – the 
 kind that turn more sales prospects into customers\, and more customers int
 o lifelong fans.</p><p class="wp-block-paragraph">No matter what type of co
 nstituencies you serve (internal or external\, individuals or institutions)
 \, you’ll emerge from this program with specific\, actionable ideas for tur
 ning your organization’s customer experience into its greatest competitive 
 advantage.</p><p class="wp-block-paragraph"><strong>About Our Expert: JON P
 ICOULT</strong></p><p class="wp-block-paragraph">Jon Picoult helps organiza
 tions impress their customers and inspire their employees\, creating raving
  fans that drive business growth. He is a noted authority on customer exper
 ience and customer-centric leadership.</p><p class="wp-block-paragraph">A t
 rusted advisor to the Fortune 500 C-suite\, Jon has counseled business lead
 ers worldwide on how to cultivate loyalty in both the marketplace and the w
 orkplace – not just by shaping people’s experiences\, but also by shaping t
 heir memories.</p><p class="wp-block-paragraph">Princeton-trained in Cognit
 ive Science\, Jon uses captivating stories and eye-opening studies to expla
 in the breakthrough\, psychology-based strategies that successful companies
  use to turn everyday people into lifelong fans.</p><p class="wp-block-para
 graph">Jon’s insights have been featured by dozens of media outlets\, inclu
 ding The Wall Street Journal\, The New York Times\, Harvard Business Review
 \, Inc.\, Fortune and Forbes. His landmark study on the ROI of customer exp
 erience is one of the most widely cited pieces of research in the industry\
 , referenced by firms such as McKinsey\, Deloitte\, Accenture\, Forrester\,
  SAP\, and Oracle.</p><p class="wp-block-paragraph">Jon is also the author 
 of the Amazon bestseller FROM IMPRESSED TO OBSESSED: 12 Principles for Turn
 ing Customers and Employees into Lifelong Fans (featured in The Wall Street
  Journal as a top reading pick).</p><p class="wp-block-paragraph">Currently
  the Founder & Principal of Watermark Consulting\, Jon previously held seni
 or executive roles at Fortune 100 firms – leading service\, operations\, di
 stribution\, technology\, sales and marketing.</p><p class="wp-block-paragr
 aph"><strong>An important note: </strong>Once registered in Workday Learnin
 g\,<strong> you will receive an email with the Zoom link directly from IMS 
 in the week prior to the session</strong></p><p class="wp-block-paragraph">
 <b>Questions:<br /></b><span class="s1">Contact </span><a href="mailto:HR-L
 earnandDevelop@wustl.edu" target="_blank" rel="noreferrer noopener">HR Lear
 ning and Development</a></p><p class="wp-block-paragraph"><em>All programs 
 are subject to change.</em></p><p><a class="button-primary" href="https://w
 ww.myworkday.com/wustl/learning/course/6b587e8ff1a21001ae401f9427310000?typ
 e=9882927d138b100019b6a2df1a46018b">Register Now in Workday Learning</a></p
 ><p> </p>
CATEGORIES:Professional Development
LOCATION:Zoom (Virtual)
GEO:41.875562;-87.624421
ORGANIZER;CN="Admin":MAILTO:wordpress@wustl.edu
URL;VALUE=URI:https://anesthesiology.wustl.edu/events/event/from-impressed-
 to-obsessed-the-art-science-of-a-great-customer-experience-ims-virtual-sess
 ion/
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DTSTART:20260308T080000
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