Events / The Brown School’s 2023 Summer Institute — Introduction to Donor Solicitation

The Brown School’s 2023 Summer Institute — Introduction to Donor Solicitation

8:30 a.m.-11:30 a.m.

Solicitation skills are important to an organization’s success.  If you are new to resource development or have never been formally trained, this class will provide a strategic framework to consider how to create your value proposition and tailor your approach.

In five days, you will learn basic skills in developing and implementing a strategic fundraising program, including setting goals, choosing fundraising techniques, interfacing with staff and volunteers, data management, and evaluating results. Using a case statement as a foundation and creating a solicitation plan with supporting materials, participants will grow their confidence in “making the ask” by understanding basic principles of human nature.

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